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Scale (social sciences) : ウィキペディア英語版 | Scale (social sciences) In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals' levels of extraversion, or the perceived quality of products. Certain methods of scaling permit estimation of magnitudes on a continuum, while other methods provide only for relative ordering of the entities. The level of measurement is the type of data that is measured. The word scale is sometimes (including in academic literature) used to refer to another composite measure, that of an index. Those concepts are however different. == Comparative and non comparative scaling ==
With comparative scaling, the items are directly compared with each other (example: Do you prefer Pepsi or Coke?). In noncomparative scaling each item is scaled independently of the others (example: How do you feel about Coke?).
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